Monday, December 20, 2004

Business Tips: In Toytown, a New Set of Rules

If you are a specialty toy retailer, then you need to jazz up your store. It will not be enough to compete on price these days against big store discounters.

"By turning their outlets into destinations akin to theme parks, today's stores hope to attract high-end shoppers willing to pay for top-of-the-line toys. Locations must be glitzy and filled with surprises, such as the professional hoofers who tap dance Heart and Soul on the giant, light-up keyboard at the revamped FAO Schwarz on Fifth Avenue. Sure, few customers will make it to the store every week, but the retailer can market to the masses year-round through the Web and catalogs."

In Toytown, a New Set of Rules


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