Google Answers Research: Portable People MetersWhat are people meters? People meters are gadgets hooked up to your TV or radio to measure your viewing habits. However, this time companies are coming up with so called portable versions of this gadget that the audience can wear and can measure any TV or radion station they are viewing at a particular time inside the house.
Our research mainly focuses on the development of this technology by Arbitron and the challenges they faced in rolling out the service.
Google Answers: Market Research for Media with portable people meters